May 11, 2021

Want to know exactly how to use Pinterest to drive targeted viewers to your Etsy shop? Then keep on reading or if you prefer head over to YouTube and watch my latest video! 

Hi everyone! 😃🖐️ Welcome back to my blog - the place to be for serious handmade business owners!

Every week In my blog I  give you amazingly valuable content but I also have a YouTube channel with over 200 videos o do not forget to visit, like, subscribe, and definitely click that bell icon to be notified when new videos go up to show you how I built a six-figure top 1% Etsy shop in a really saturated niche.

So, let's talk about Pinterest - The first thing you want to do is start right back at the beginning! 

Step One 

Create a Pinterest business account and I recommend keeping it separate from your personal account because otherwise, you have to go and make all your personal boards private and believe me when I say that I have done that thing where I've made a board, meant to put it as private, [haven't] done and I've tagged and pinned a load of stuff in there. So I would recommend doing a business profile. If you do a business profile, you can have access to advanced analytics and also Pinterest ads as well, which is something I would recommend exploring later on down the line, but for now, you definitely, definitely want to go and create a Pinterest business account and also you can link your website, get buyable pins and extra things like that. 

Step Two 

Brand your Pinterest account. You need to be branding this in line with your brand guidelines and if you don't know what that is, it is something that I teach you guys, which is to create an A4 document with your font, your colors, and stuff like that on it. You need to be branding your Pinterest the same as your entire business because what you don't want to happen is for someone to go onto your Etsy shop and then click through to your Pinterest and your Instagram and each one of those is different. You want to make sure that they are cohesive. So you really, really, really want to be creating some brand guidelines to help you with this. Also, make sure to fill out your bio with what you sell, your company tagline, and basic stuff like that.


Step Three

The next thing is you want to start off creating five boards. Now, the reason I recommend five boards is that I use something called the umbrella technique - You start off making a really broad category of boards. 

Board one is to showcase all of your Etsy items just on one board, whack them all in board number one. You can name it what you like, and you have to make sure to post all of your Etsy items on that one board. The other four are categories and what I mean is that if you are selling jewelry like me, you could have one for gold, one for rose gold, and one for silver jewelry. That's what I would do first of all.

You then need to keyword these boards. It's the same kind of thing as Etsy. You can absolutely take your Etsy tags and whack them in the description, but you need to make sure that they are made in a natural language. You can't just put "heart necklace comma gold necklace for her comma". You need to make sure to actually craft a description with those keywords sprinkled in there. Now on my own personal Pinterest profile, I have experimented with this and it does seem like if you keyword stuff your boards, your reach is going to drop. So make sure to be natural with your language and sprinkle your keywords in the board description and also in the board title, but don't make it too long. Keep it short and sweet. 

Step Four

You want to start to pin your items to these boards. Let's go with our jewelry example. You've got all your products, you've got gold jewelry, silver jewelry, rose gold jewelry. You want to pin your items to those boards, relevant items, and then what you want to do is you want to start repinning relevant other people's pins onto these boards. Does that make sense? 

So what ultimately ends up happening is that your category board (Not your  products board, you leave that alone.) Your category boards end up having a mixture of your product pins and other people's content. 

Now, I'm not saying go to pin other people's jewelry and stuff like that, but let's say for example, that you've got a gold jewelry board. You want to be going and finding outfits for gold jewelry. You want to be going in and finding jewelry boxes and stuff like that. You just want to embrace the aesthetic of that category of the board and you want to start to repin other people's pins within that board.

 Repinning is like sharing someone's Facebook post So the next bit is really, really super important. Group boards are no longer an effective way to repin other people's stuff.  It used to be that everyone collabs on a group board and their followers would see what they put on that board. So it was a really great way to network and connect with other people within their audience. Now, the contents of that board are only shown to other collaborators - it's like having a group message on Facebook. Their friends cannot see the content that is being posted in that group chat. That is what Pinterest group boards are like. So I would not recommend using group boards anymore. They're no longer a decent thing to use.

Step Five 

You basically want to carry on down the umbrella technique for your boards. So let's say you've got your gold, your silver, your rose gold jewelry, you then want to start looking at other boards within your target market that would be interesting to them, and then you want to start mass pinning. If you want severe Pinterest growth, you're going to want to get Tailwind. That is the Pinterest scheduler that I use. I don't get any affiliate or anything like that for mentioning them. It's just my favorite one to use. It's $15 a month, but honestly, guys, it's so, so worth it. You want to be pinning about 20 to 30 times a day and that sounds extreme, but if you use Tailwind, you're going to get that whole schedule done in two minutes for the rest of the week.

So you really just want to be amping up your pinning if that's what you want to grow. So I will tend to repin one to two of my products a day in different pins with different styles. Then the rest are what I call adding value pins, which is where I'm bulking up my boards with other people's pins to make my boards seem less sale-like.

I'm attracting my target market in - let's say I've got a board all about the star sign, Leo. I'm going to put my Leo jewelry in there, but I'm also going to put tattoos, aesthetics in there. I'm going to put lots of different things on that board. So anyone that's Leo is going to be attracted to that board and therefore scrolls through, see my jewelry, be like, "Oh my God, that's amazing." and they go and buy it. (Not quite, but you get my point.)

Step Six

You want to be making sure to create eye-catching pins. Now you absolutely can repin your items from Etsy, but here's the thing. They're going to be a square picture and not in the long infographic kind of a format that Pinterest likes.  So what I would say is to start off with pick 10 of your items that sell really, really well for you and experiment with creating new pins. You want to make sure that it's a simple-looking pin but it's eye-catching to your target audience. The worst thing you can do is to over-complicate your pins. You really want to keep them sweet, simple, short, and make sure that they do attract your target market.

Step Seven 

Use a tool, I've already mentioned Tailwind (You can absolutely use another tool) but  I would highly recommend Tailwind though because they have a Chrome plugin that makes it just so freaking easy to just go through. Schedule a load of pins. You can even make a little schedule for your pins to go out as well so you can always be sure to be current with your pinning.

Step Eight

Rinse and repeat. You want to be creating more and more relevant boards to your target market. You come down through the umbrella and you basically need to make more and more and more and more and more niche boards. You've done your jewelry boards, then do your other categories in your Etsy shop, and then you do stuff that your target market likes, and you go deeper into that, into that. You could have a wedding board, then you do wedding hair, wedding makeup, wedding dress board. Then you take that wedding dress board and you split that up into a fishtail, ball gown. Do you see how this works? You just go niche, niche, niche all the time, and you rinse and repeat. You pin your products as well as other people's pins to bulk out that board, make it really interesting to your target market, and get the sales and the traffic you deserve to your Etsy shop.

So you know now how to drive traffic to your Etsy shop through Pinterest, but what's the point in doing all of that if your listings do not convert well? Well, that's why I have created my three-step system to skyrocket your Etsy conversion rate free masterclass. If you are serious about building a six-figure handmade business then you need to watch this training.

If you want to learn more about Etsy marketing then I recommend watching these two videos. And if you want to join a supportive Facebook group, where I go live every single week, then join here! here! 😃

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.


Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.