You’re looking for an experienced creative business coach to help you to make big moves in your business, and guess what? 

You found her.

Handmade Bosses was created from a deep need to make waves in the online retail world.

My entire life has been spent working in or being around retail in one capacity or another, I was learning marketing before I learned how to make an omelette (spoiler alert, my omelettes are 💩)

But you know what really bugged me? How many truly talented people were stuck selling at crappy craft fairs at local village halls or on an online marketplace that had too many dust bunnies… …Or selling handmade goods for £1.50 (I still hate this)

…These creative gifts were going to waste.

Just before Handmade Bosses was born in 2019, I had started helping people in Etsy Facebook groups by doing shop critiques and via voice notes on Facebook messenger (you know, before the annoying 1 minute time limit 🤣

After 100’s of people started asking my advice and just how I built my 6-figure jewellery shop on Etsy, My own website, at shows and on wholesale channels, I decided I had to get help out to the masses…

…so I bought a £12 microphone, plugged that bad boy into my phone and started filming YouTube videos 🤣

Now we have grown into one of the UK’s leading creative coaching companies, helping over 55,000 creative business owners each week with my library of tips and tricks, live streams, blogs, programmes and my amazon bestselling book; “How To Be A Handmade Boss”📖

My Handmade business journey started out with a bang…(no literally my appendix exploded!) 🤣

Thanks to my body holding up a huge STOP sign, I opened my Etsy shop during my post operation recovery period. 

I HATED my job, It was awful and It destroyed my confidence. Having worked in Jewellery most of my life, being trained in Gemmology and jewellery making, I decided to start creating my own jewellery. Something that wasn’t replicable, something that was unique to the customer (Very UNLIKE the ‘fine’ jewellery I sold in my job)

At first there was a few orders…then a few more…then daily orders…then multiple daily orders….until I hit my first £1000 DAY!

And because of the methods I teach in my book, courses, 1-1 and masterclasses, i’ve had many more since…

I get it. You want to make sure that I’m not just some fly-by-night coach that you see SO MANY OF on Youtube, Instagram and especially TikTok.

But here’s the deal…The ones that have active shops (NOT the endless shops they have on ‘holiday mode’..) that they CARE about will never link them. Here’s why I don’t freely share my Etsy shop link…

I don’t want to get 1000’s of sales from my audience of 55,000 people, because that’s not replicable for the average crafter. You may just be starting out, or have a small audience and I want to show you what WORKS for YOU. Not what works for people with huge audiences.

If I get TONS of traffic from people who aren’t my target market, my listings conversion rates will plummet, showing me much lower in Etsy search results. I love my Etsy shop and obviously want to keep it profitable!

I run tests in my shop so I can report back to you. If I drive 1000’s of views everyday from my own socials, It wouldn’t be a ‘fair’ test and what I report back would be bogus.

THAT is what makes me different from all the other ‘coaches’ out there. 

But what I DO share is screenshots of my results. And If you want to see what kind of results I get my students, check the wall of fame out here.

I truly believe that everyone has at least one special creative gift that they can turn into a full-time business if they want to, and I’m here to encourage you, unleash your potential and guide you along your handmade business journey, as I have done for the 1294+ people in our paid programmes and products.

I can confidently say that myself and my team are some of the most creative, brilliant, systematic and collaborative people I have ever met, and our work supporting budding handmade business owners with all aspects of their businesses has touched my heart over and over.

Ready to Rock ‘n Roll?


If you have an Etsy shop, Amazon store, Your own website or sell anywhere online, don’t let the title deceive you…

What will you will learn here will be potentially change the trajectory of your business!