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HBSA helps you stop guessing, work out what’s actually holding your shop back, and follow a clear roadmap towards more consistent handmade sales.
As soon as you enrol:
✅ You’ll get instant access to the HBSA student portal
✅ You’ll be able to start with the main roadmap straight away
✅ You’ll get access to the community and support
✅ You’ll receive guidance on where to begin, so you’re not dumped into a giant library wondering what on earth to click first
✅ If you join during this launch, you’ll also get the Kickstart Kit bonus to help you start with a personalised plan
Does this sound like you?
🚨 You’re pouring hours into your shop, but sales? Crickets.
🚨 Your craft space is overflowing with half-finished projects, and instead of a thriving brand, it feels like a chaotic side-hustle that’s going nowhere.
🚨 You’ve followed all the “expert” advice - watched the YouTube videos, read the blogs, tried every free tip - but your shop still isn’t making consistent money.
🚨 You’re tired of vague advice like “just improve your SEO” or “post more on social media.” You know there has to be a simpler way - one that actually works.
🚨 What you really want is someone who has been in your shoes, built a successful handmade business, and can give you a clear, step-by-step roadmap to do the same - without the fluff, without the guesswork, and without the overwhelm.
💡 That’s exactly what HBSA gives you. A structured, proven system to grow your handmade business, designed to cut through the chaos and help you focus on what actually moves the needle.
✨ And if your brain thrives on structure but struggles with “figuring it out as you go” (hello, fellow neurospicy friend 👋) - this is the exact roadmap, framework, and support system you need to stay on track, without the burnout.
😰 If you’re reading this and thinking, “OH JEEZ, this is me…” then HBSA was made for you.
Let’s make your handmade business actually work. 🚀
Is HBSA right for you?
HBSA is for handmade sellers who are ready to stop guessing and start following a clearer plan.
✅ You already have products listed and want more consistent sales
✅ You’re newer and want to build your handmade shop properly from the start
✅ You know your shop, listings, photos, pricing or marketing need improving
✅ You’re tired of trying random free tips and hoping one of them magically works
✅ You want to know what to focus on first, instead of changing everything at once
✅ You want structure, support and honest guidance from people who understand handmade businesses
✅ You’re willing to implement, even slowly, even imperfectly, even around real life chaos
HBSA supports complete beginners, established handmade sellers, digital-product businesses, one-of-a-kind makers and people building their business around a full-time job.
HBSA is not right for you if:
❌ You want overnight results without making changes
❌ You want someone to do everything for you
❌ You only want to collect more information and not take action
❌ You’re looking for viral hacks, quick tricks or “just post more” advice
❌ You don’t want to look properly at your products, listings, marketing or numbers
❌ You’re not ready to make, list, improve or sell products yet
Because HBSA isn’t just another course to watch while you drink tea and avoid your Etsy dashboard.
It’s a step-by-step roadmap to help you understand what’s actually holding your handmade business back, what to fix first, and how to build a clearer route to more consistent handmade sales.
Still unsure?
If you’re genuinely considering HBSA but you’re not sure whether it’s the right next step, book a Shop Clarity Chat.
We’ll help you work out where you are now, what you need next, and whether HBSA makes sense for you.
No pressure. No awkward sales call. Just clarity.
Pssst...
You don’t have to do everything inside HBSA
HBSA is big because your business will grow through different stages.
But you are not expected to watch every lesson, use every bonus, or fix your whole shop in one weekend.
You’ll start with a clear path, so you know what to focus on first.
Whether you’re brand new, stuck with inconsistent sales, or ready to tidy up your listings and marketing, you’ll be guided to the steps that matter most right now.
Think of HBSA less like a giant course library, and more like a roadmap you follow one step at a time.
✨ You know what to focus on instead of changing random things and hoping they work.
✨ Your products, listings and marketing work together to bring in more consistent sales.
✨ You have a clearer plan, more confidence and more time to enjoy the business you’ve built.
Hey, I’m Steph!
I started my own handmade shop with loads of hope and absolutely no clue why the sales weren’t coming.
I followed all the generic advice, changed random things and nearly convinced myself I simply wasn’t cut out for it.
What finally changed everything was building a proper system designed specifically for handmade businesses.
That system grew my own business, and it’s now helped thousands of handmade sellers understand what to fix, what to ignore and how to grow with far less guesswork.
But don’t take my word for it… I’ll let the stats speak for themselves 👇👇
I'VE COACHED 1000's OF HANDMADE BUSINESS OWNERS
and there are 3 mistakes I see more than coffee shops in London...
Mistake #1
Driving traffic to a shop that isn’t getting sales
More views will not fix unclear products, weak listings or buyer hesitation.
Mistake #2
Implementing too many free tips
Random advice creates random action, not a reliable route to sales.
Mistake #3
You obsess over SEO too much
Being found matters, but your products, shop and marketing still need to turn that attention into sales.
The good news? These mistakes are 100% fixable.
Your handmade business is a puzzle.
Products, listings, pricing, marketing and customer experience all need to work together.
HBSA shows you which piece to fix first, then helps you build the full picture.
Introducing The Handmade Bosses Success Academy
The complete handmade business school to help you start, grow and scale with a clear step-by-step plan.
...For Etsy
....For your own website
.....And for in-person events too!
This is my signature step-by-step course.
Myself and the HB team will take you by the hand and teach you how to generate consistent revenue from your handmade business (whether on Etsy, your own website or at in-person events)
You can now clear your Google search history with variations of “how to get more Etsy sales”
- Cause I got you covered!
But once I created my system and put it to work in my own handmade business it was easy
(P.S I sell in a SUPER saturated niche!)
And then I hit my first £1 million with my businesses!
Your complete handmade business school
HBSA is not a quick course you finish and forget.
It’s a complete step-by-step business school designed to support you from starting your shop through to improving, marketing and scaling it.
You won’t need every lesson straight away.
Start with the phase that matches where you are now, then return to the next stages as your business grows.
Phase 1: Build your foundations
✅ Includes 35 short, step-by-step video lessons + practical PDFs
Get clear on your business direction, customers, products and shop, so you can stop guessing and start building properly.
You’ll work on: mindset, customer clarity, product direction, competitor research and identifying what your shop needs first.
Phase 2: Create a shop that is ready to sell
✅ Includes 92 short, step-by-step video lessons + practical PDFs
Build the parts of your business that help customers understand, trust and buy from you.
You’ll work on: products, branding, pricing, photography, descriptions, SEO and positioning.
Phase 3: Know what to improve
✅ Includes 9 short, step-by-step video lessons + practical PDFs
Use your own data to understand what is working, where customers are dropping off and what needs your attention next.
You’ll work on: tracking performance, diagnosing weak spots and making informed changes instead of random tweaks.
Phase 4: Bring the right people to your shop
✅ Includes 36 short, step-by-step video lessons + practical PDFs
Create a marketing system that helps more of the right customers find your products, without trying to be everywhere.
You’ll work on: content, email, launches, paid ads, seasonal promotion and in-person selling.
Phase 5: Grow what is already working
✅ Includes 11 short, step-by-step video lessons + practical PDFs
Once your foundations, shop and marketing are working together, you can focus on improving efficiency, profit and long-term growth.
You’ll work on: scaling, profit optimisation, seasonal strategy, expansion and advanced growth.
We’re going to send you back to school, but in a good way.
You get easy to follow lessons and PDFs so you can keep track of your progress and build yourself a handmade business manual as you go!
And this is just a peek inside your complete handmade business school.
£20k+ Listathon bonuses expire on:
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📆 LIMITED TIME BONUS: 🔎 HBSA Kickstart Kit*
Your own personalised road map
VALUE £197
HBSA MEMBERS £0
* This bonus disappears on Monday 28 September at 8pm UK Time
Coach led cohort starting Monday 5 October
VALUE £997
HBSA MEMBERS £0
Want some accountability? Our HBSA coach is leading a cohort of students starting 5 Oct to make sure you get through the course and get exactly what you need from it. Say good bye to overwhelm, we've got your back
LIFETIME ACCESS to the course
VALUE £5997
HBSA MEMBERS £0
Our signature course to help you start, grow and scale your handmade business
LIFETIME LIVE Group coaching calls
VALUE £PRICELESS
HBSA MEMBERS £0
Lifetime access to 5+ years worth of previous coaching calls (50+ hours)
VALUE £4997
HBSA MEMBERS £0
Watch the gold that is spun from our last group coaching calls!
The Sell-out Launch Email Sequence system
VALUE £297
HBSA MEMBERS £0
When you are ready to launch collections, this email sequence is PROVEN to get more sales without gross sales techniques
The 888 Bundle and mini-course
VALUE £997
HBSA MEMBERS £0
Get the exact formula to unlock the key to your Sellathon style product launches - all the reels, story, post and email templates you need + a mini-course workshop showing you exactly how to use it
Ditch the 9-5 survival strategy
Value £397
HBSA MEMBERS £0
When you make it big with your business, you may want to quit your 9-5. It’s a super big step and something that requires more support that first meets the eye. We have you covered in this comprehensive guide to getting yourself and your business set up for the big change!
The Complete Quick Cash Injection System
VALUE £249
HBSA MEMBERS £0
Our 6 week course showing you how to build a community on Facebook groups and teaching you how to make daily sales with it.
The Ultimate social media growth package
Value £297
HBSA MEMBERS £0
Social media can be a drag – we are creatives after all! With this social media package, create your own posts in MINUTES and track how well they do, make your own schedule and never run out of ideas with our post ideas section
The Keywords to Ka-Chings Formula and Planner
VALUE £197
HBSA MEMBERS £0
Plan and find KILLER keywords (that your competitors do not know) and stay ahead of the game
The Boss Finances Formula + Template
VALUE £297
HBSA MEMBERS £0
Ever get stuck with HOW to invest in your business and what to spend your business cash on? This will help you to make a steadfast plan and get you toward your goals faster
Step By Step to a Profitable Pinterest Account
Value £297
HBSA MEMBERS £0
Heard you need to be on Pinterest but have no idea HOW? We got your back. This beginner 1,2,3 step mini course shows you how to get your Pinterest account to from 0 to $$$$
The Badass Beginner Strategy - 30 days to a Kick Butt Etsy Shop
VALUE £199
HBSA MEMBERS £0
Get a JACKED UP Etsy shop that's PRIMED to make sales in 30 days or less
The 30 minutes a day growth schedule
VALUE £97
HBSA MEMBERS £0
Don't have time? You do now! This course schedule is specifically designed to help you get through the course and thrive with just 30 minutes a day, keep you on track and know your next steps
Behind the Customers Eyes Masterclass Replay
Value £497
HBSA MEMBERS £0
Get a REAL over the shoulder look at HOW your customers shop in real-time.
Critique your Own Etsy Shop Mini Course with Homework Marking by Team
Value £597
HBSA MEMBERS £0
A 90 minutes masterclass showing you how to critique your own shop and NEVER go back to not making sales again + PDF and homework marking by the team
Plan your Epic Business Refresh and 2 x Your Business Output Masterclass
Value £497
HBSA MEMBERS £0
An hour long masterclass replay dedicated to helping you regroup and refresh your business at any time (perfect for pivoting shops!)
Winning SEO Formula Workshop
Value £397
HBSA MEMBERS £0
Follow along with me as I do SEO research and show you what really works in the algorithm
Your Six-Figure Selling Schedule Planner and Live Workshop Replay
Value £397
HBSA MEMBERS £0
Ever wondered why successful shops have some products up really early and others don’t? Struggle to plan your product releases and promo calendar? I’ve got you covered in this masterclass and planner
AI Masterclass - How to Use AI to Save Time and Make More Profit
Value £397
HBSA MEMBERS £0
Do you want to know how you can use AI the right way to save yourself HOURS of time? I’ll be going over a FREE easy to use tool that you probably didn’t know you were already using ;)
Build your Marketing Funnel with Steph
Value £497
HBSA MEMBERS £0
A full length live workshop where we dive into building your marketing funnel in depth with an added Q&A
5’Rs of Social Media Marketing extended edition workshop
Value £397
HBSA MEMBERS £0
Had a question or wanted to go more in depth about the 5’Rs of marketing? Join me in this masterclass where I got through the 5’Rs in more detail and answer your questions!
Cash Converting Community Course
Value £497
HBSA MEMBERS £0
Our 6 week course showing you how to build a community on Facebook groups and teaching you how to make daily sales with it
Maker Mentality Makeover
Value £497
HBSA MEMBERS £0
Our intensive mindset course helping you to get over your biggest mindset blocks and finally step out of your own way to grow your handmade biz
6 Step Framework to an Algorithm Proof Shop by Utilising a Stand Out Brand
Value £497
HBSA MEMBERS £0
Workshop replay showing you exactly how to create and build a brand that attracts your perfect customer each and every day - no matter what the algorithm throws at you
🚀 WHAT YOU GET:
📆 LIMITED TIME BONUS:
🔎HBSA Kickstart Kit - Your own personalised road map (£197)*
*⚠️This bonus disappears on Monday 28 Sept at 8pm UK Time ⚠️
⚠️ The remaining bonuses (worth over £20k) disappear Thur 1st Oct at 8pm UK time
✅ LIFETIME Access to the Course (£5,997 Value)
✅ LIFETIME LIVE Group Coaching Calls (Priceless 💎)
✅ 50+ Hours of Previous Live Coaching Calls (£4,997 Value)
✅ Coach-Led Cohort (£997 Value)
✅ Affiliate Programme Access (Priceless 💰)
🎯 MARKETING & SALES MASTERY BONUSES:
📈 Cash Converting Community Course (£497)
🧠 Maker Mentality Makeover Course (£497)
📲 The 5 R’s of Social Media Marketing Workshop (£397)
🔎 Winning SEO Formula Workshop (£397)
📆 Your 6-Figure Selling Year Workshop & Planner (£397)
🤖 AI Masterclass – Automate & Save Time (£397)
🎯 Build Your Marketing Funnel with Steph (£497)
👀 Behind the Customer’s Eyes Masterclass (£497)
📊 The Boss Finances Strategy & Template (£297)
💰 SHOP & SALES STRATEGY BONUSES:
🔍 Critique Your Own Etsy Shop Mini Course (£597)
📢 The Keywords to Ka-Chings Formula (£197)
📣 The Ultimate Social Media Growth Package (£297)
💸 The Quick Cash Injection System (£249)
🚀 Ditch the 9-5 Strategy Guide (£397)
⏳ The 30-Minute-a-Day Growth Schedule (£97)
🚀 The Product Launch 888 Best-Selling Bundle (£997 Value)
📧 SALES-BOOSTING BONUSES:
📩 Sell-Out Email Sequence (£297)
📌 Profitable Pinterest Masterclass (£297)
🛍 6-Step Framework to an Algorithm-Proof Etsy Shop (£497)
🔄 Plan Your Epic Business Refresh & 2x Your Business (£497)
⏳The Badass Beginner Strategy - 30 days to a Kick Butt Etsy Shop (£197)
TOTAL VALUE = £20,677+
TOTAL VALUE = £20,677+
Get started today
What happens after you join?
1. Complete the secure checkout
Choose your payment option and complete your enrolment.
2. Get instant access
We’ll email your login details for the HBSA student portal and community.
3. Know where to start
You’ll be guided to your starting point, with your Kickstart Kit during this launch, so you are not left wondering which lesson to watch first.
You can begin straight away and follow the roadmap at your own pace.
HERE'S WHAT THE HBSA CAN DO FOR YOU ...
The Handmade Bosses Success Academy
✔ Get lifetime access to a proven framework for handmade business success.
✔ On-demand learning from anywhere
✔ Signature workbooks tailor the programme to you
✔ The complete roadmap to Success on Etsy and beyond
✔ More BONUSES than you can shake a stick at
Will HBSA work for my stage of business?
HBSA is designed to support you through different stages.
Starting out?
Use it to choose your direction and build your shop properly from the beginning.
Already selling but inconsistent?
Use it to diagnose what is holding your products, listings or marketing back.
Ready to grow?
Use the later phases to improve your traffic, profit, systems and strategy.
You start with the stage that matches your business now. You do not need to complete everything at once.
FAQ's
❓ “I’ve tried other courses before - what makes HBSA different?”
❓ “Do I need to be good at marketing or tech to succeed?”
❓ “I don’t have a shop yet - can I still join?”
❓ “I’m already selling but struggling to grow - will this help me?”
❓ “How long will it take to see results?”
❓I don't have a great deal of time to invest, will this be ok?
❓ “Is there a payment plan?”
❓ “What if I have questions or need support?”
❓ Will this work for printable/digital shops?
❓ “What if it doesn’t work for me?”
❓ What if I feel overwhelmed by everything inside?
❓ I’ve bought courses before and barely used them. How is HBSA different?
1. Keep going it alone and wasting TONS of money, time and energy, circling the drain and staring at that dream board picture longingly (we know you got one)
2. Sign up and get the strategic step by step process to get your butt in gear and start MAKING that dream a reality
The Handmade Bosses Success Academy
✔ Get lifetime access to a proven framework for handmade business success.
✔ On-demand learning from anywhere
✔ Signature workbooks tailor the programme to you
✔ The complete roadmap to Success on Etsy and beyond
✔ More BONUSES than you can shake a stick at
🚀 WHAT YOU GET:
📆 LIMITED TIME BONUS:
🔎HBSA Kickstart Kit - Your own personalised road map (£197)*
*⚠️This bonus disappears on Monday 28 Sept at 8pm UK Time ⚠️
⚠️ The remaining bonuses (worth over £20k) disappear Thur 1 Oct at 8pm UK time
✅ LIFETIME Access to the Course (£5,997 Value)
✅ LIFETIME LIVE Group Coaching Calls (Priceless 💎)
✅ 50+ Hours of Previous Live Coaching Calls (£4,997 Value)
✅ Coach-Led Cohort (£997 Value)
✅ Affiliate Programme Access (Priceless 💰)
🎯 MARKETING & SALES MASTERY BONUSES:
📈 Cash Converting Community Course (£497)
🧠 Maker Mentality Makeover Course (£497)
📲 The 5 R’s of Social Media Marketing Workshop (£397)
🔎 Winning SEO Formula Workshop (£397)
📆 Your 6-Figure Selling Year Workshop & Planner (£397)
🤖 AI Masterclass – Automate & Save Time (£397)
🎯 Build Your Marketing Funnel with Steph (£497)
👀 Behind the Customer’s Eyes Masterclass (£497)
📊 The Boss Finances Strategy & Template (£297)
💰 SHOP & SALES STRATEGY BONUSES:
🔍 Critique Your Own Etsy Shop Mini Course (£597)
📢 The Keywords to Ka-Chings Formula (£197)
📣 The Ultimate Social Media Growth Package (£297)
💸 The Quick Cash Injection System (£249)
🚀 Ditch the 9-5 Strategy Guide (£397)
⏳ The 30-Minute-a-Day Growth Schedule (£97)
🚀 The Product Launch 888 Best-Selling Bundle (£997 Value)
📧 SALES-BOOSTING BONUSES:
📩 Sell-Out Email Sequence (£297)
📌 Profitable Pinterest Masterclass (£297)
🛍 6-Step Framework to an Algorithm-Proof Etsy Shop (£497)
🔄 Plan Your Epic Business Refresh & 2x Your Business (£497)
⏳The Badass Beginner Strategy - 30 days to a Kick Butt Etsy Shop (£197)
TOTAL VALUE = £20,677+
