What’s included inside HBSA? 

Your roadmap for growing a handmade business properly

Whether you’re starting from scratch, working towards consistent sales, or ready to grow further, HBSA shows you what to work on, in what order.

For selling on:

✅ Etsy
✅ your own website
✅ in-person events, markets and craft shows

No random tips.

No “try this and see”.

A proper step-by-step system.

The 5-phase handmade business roadmap 

✅ Phase 1: Foundations
Get clear on what you sell, who it’s for and why people should buy it.

✅ Phase 2: Products that sell
Create and refine products people actually want.

✅ Phase 3: Listings that convert
Improve your photos, titles, descriptions and SEO so buyers trust what they see.

✅ Phase 4: Marketing that feels doable
Get visible without posting random stuff and hoping for the best.

✅ Phase 5: Growth, systems and scaling
Build more consistent sales with better planning, repeatable systems and support.

Plus, you’ll also get: 

✅ The HBSA course library
Your full training hub for products, listings, SEO, marketing, sales, mindset, planning and growth.

✅ Monthly coaching calls with Steph
Bring your questions, wobbles and “what on earth do I fix first?” moments.

✅ A coach-led cohort
So you’re not joining and disappearing into the course cupboard.

✅ Community support
Ask questions, get feedback and be around handmade business owners who get it.

✅ 60+ hours of coaching replays
Real questions. Real fixes. Real handmade businesses.

✅ Bonus training library
Extra support with SEO, Pinterest, social media, email, planning, finance, confidence and sales.

✅ Workbooks, templates and resources
So you can actually implement, not just watch lessons and call it “research”.

Is HBSA right for me? 

Wondering if this will actually fit your life?

I work full-time.
You can do HBSA in pockets of time. One lesson. One action. One fix.

I’ve got kids and chaos.
You don’t need perfect quiet. You need clear steps.

I’m brand new.
Great. HBSA helps you build properly from the start, before your shop becomes a shrine to guesswork and Canva.

I already have a shop.
Perfect. HBSA helps you work out what needs fixing, instead of randomly changing titles at midnight and blaming Etsy.

I’m not on Etsy.
Still works. Products, photos, listings, trust, traffic and marketing matter wherever you sell.

I’ve bought courses before and not finished them.
Same. Normal. HBSA is here as your roadmap, not another digital cupboard of shame.

What happens after I enrol? 

Start with the recommended first steps, then use the cohort, community and coaching calls when you need help.

After you join, you’ll get your access details by email.

Then you can log in, get settled and start with the recommended first steps.

No panic-watching.

No doing everything at once.

No “where the heck do I begin?” moment.

We’ll point you in the right direction.

Quick questions before you join

Is HBSA self-paced?
Yes. Work through it in your own time.

Do I need to do everything straight away?
Absolutely not. Please do not enter full goblin mode.

Will I get support?
Yes. You’ll have coaching, community support and resources.

Is it beginner-friendly?
Yes. It helps you build stronger foundations from the start.

Is it useful if I already have sales?
Yes. Especially if those sales are inconsistent and you’re sick of guessing what’s wrong.

What do I do first?
Start with the recommended first steps inside HBSA. Keep it simple. No faff.

Instant access after checkout. Digital business training for handmade business owners. T&Cs apply.