What will be reviewed? 

Every shop is different, so we’ll focus on the areas that need the most attention. This may include:

• First impressions and branding: Does your shop feel clear, consistent and trustworthy?
• Product photography: Do your thumbnails and images clearly show what customers are buying?
• Listings: Are your titles, descriptions, options and personalisation details easy to understand?
• SEO: Does your wording clearly explain the product to customers and search platforms?
• Product range: Is the shop easy to browse, or are confusing categories and options getting in the way?
• Pricing and trust: Does the shop give customers enough information and confidence to buy?

What you’ll receive 

✅ A personalised 45 to 60-minute recorded walkthrough of your shop

✅ Honest, constructive feedback on what’s working and what could be clearer

✅ Practical recommendations based on your products and stage of business

✅ Clear priorities so you know what to tackle first and what can wait

✅ Ongoing access to your private recording so you can pause, rewatch and make changes at your own pace

How it works 

1. Book your critique

Secure one of the limited spaces.

2. Send us your shop

After checkout, you’ll receive instructions explaining how to submit your Etsy shop or website and any useful business information.

3. We review it properly

A trained Handmade Bosses coach will examine the overall customer experience and identify the areas that deserve the most attention.

No ten-minute skim.

No “looks lovely, try posting more” nonsense.

4. Receive your private recording

Your personalised 45 to 60-minute critique will be delivered within 2 to 3 weeks.

You can then pause, rewatch and work through the recommendations in a sensible order.

Is this for you? 

This is a good fit if:

✅ Your shop is live, but sales are slow, random or inconsistent

✅ You don’t know whether the problem is traffic, photography, SEO, pricing or the shop itself

✅ You’ve consumed loads of generic advice but still don’t know what applies to your business

✅ You want honest, personalised feedback and are ready to make improvements

Suitable for Etsy shops and handmade ecommerce websites across handmade, digital, print-on-demand, vintage, supplies and niche products.]

This is not a done-for-you shop rebuild 

It isn’t the right fit if:

❌ Your shop isn’t live or doesn’t have enough content to review

❌ You want every listing rewritten or a complete rebrand created

❌ You need a technical website audit covering code or development

❌ You expect guaranteed traffic, rankings or sales

You’ll receive expert feedback and a prioritised action plan. Implementation isn’t included.

What if you tell me my shop is terrible? 

We’re not here to roast your shop for sport.

You’ll receive honest, supportive feedback on what is already working, what could be clearer and what deserves your attention first.

The aim is for you to finish thinking:

“Right. Now I know what to do.”

Not:

“Cool. I shall delete the business and live in a cupboard.”

Can you review Etsy shops and websites? 

Yes. We can review one Etsy shop or one handmade ecommerce website per purchase. If you want two separate shops reviewed, you’ll need two critiques.

What if my shop is new or hasn’t made any sales?

That’s fine, provided it’s live and has enough products and information to review properly.

Will you review and rewrite every listing?

We review the overall shop and representative listings to identify patterns. We may give examples, but rewriting every title and description isn’t included.

How long will it take, and how long can I access it?

Please allow 2 to 3 weeks for delivery. You’ll receive ongoing access to your private recording.

Will it guarantee more sales?

No service can honestly guarantee sales. The critique helps you identify where the shop may be losing clarity, trust or buying intent so you can make better-informed changes.

Instant access after checkout. Digital business training for handmade business owners. T&Cs apply.