Get your first 100 email subscribers (even if you only sell on Etsy)
🚨 No Website needed
🚨No paid tools needed
🚨Etsy friendly
🚨Beginner-friendly setup
Made for makers starting from zero (yes, Etsy sellers too).
By the end of this kit + course, you’ll have:
📩 A real email list - not just “something you’ve been meaning to set up”
🧲 A simple freebie people actually want to sign up for
🔗 A working sign-up page you can link everywhere (Etsy, Instagram, bio)
📬 A way to deliver your freebie without tech meltdowns or automations
🧠 A clear understanding of how email fits into your business (so you stop avoiding it)
💸 A foundation that lets you sell without relying on social media posts every day
🧱 A system you own - not something an algorithm can take away
Not theory.
Not fluff.
A working setup you can actually use.
You'll looooove this if...
🧶 You sell handmade products, POD items, or digital downloads
😵💫 You know you should have an email list - but keep putting it off
📱 You’re tired of relying on Instagram to make sales
🧠 You want a simple system, not another “marketing thing” to keep up with
💷 You want to build something that can actually make you money long-term
If you’re waiting until you “feel ready” -
this is the thing that makes you ready.
Not Sure Where to Start?
Let’s Make It Easy.
You don’t need to watch everything in order.
You don’t need a “perfect plan”.
You just need momentum.
Here’s the simplest way to use this kit 👇
🧠 Module 1: Why Email Still Works (and why it matters for makers)
We start here so everything else makes sense.
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Why email beats social media for sales
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How email fits into your customer journey
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What actually makes people buy (without sounding salesy)
👉 This is the “ohhh… that’s why everyone bangs on about email” moment.
🛠️ Module 2: Choose Your Tool (MailerLite or Kit)
No Googling. No tech rabbit holes.
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A simple breakdown of MailerLite vs Kit
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Who each one is best for (in plain English)
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Beginner walkthroughs so you can get set up without panic
👉 You’ll pick one, set it up, and move on - confidently.
🗺️ Module 3: Your First Email List - The Simple Map
This is the backbone of the whole kit.
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The exact setup: Freebie → Sign-up Page → Subscriber → Email
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What to skip (logos, funnels, automations, perfection)
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Common mistakes that slow people down - and how to avoid them
👉 You’ll finally understand what you’re building and why.
🧲 Module 4: Your Freebie Setup Toolkit
No 30-page ebook. No Canva spirals.
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What makes a good lead magnet (for handmade sellers)
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Easy freebie ideas that don’t take weeks to create
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How to deliver it without automations if you want to keep things simple
👉 You’ll end this module with something real people can sign up for.
🚀 Module 5: What’s Next (Without Pressure)
Once your list is live, this shows you what to do next - calmly.
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How to send your first welcome email (optional, simple)
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How to share your freebie without posting every day
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When to think about automations (and when not to)
👉 No “you should be doing more” energy. Just clear next steps.
🤔 Will This Work for Me?
We’ve built this for all types of handmade shops, including:
🕯️ Candle makers
💍 Jewellery designers
🧶 Crochet & knitwear sellers
📦 Print-on-demand store owners
💻 Digital product creators
🏡 Home décor brands
🎨 Art & illustration sellers
🎁 If you sell something that could be gifted – this will work for you.
📩 Why Email (and why now)?
Because relying on social media alone is exhausting - and unreliable.
Right now:
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Your posts don’t reach most of your followers
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Algorithms change without warning
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Sales feel unpredictable
An email list gives you something solid.
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You own the audience
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Your message actually gets seen
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You can sell without posting every day
And the best time to build it?
Before you need it.
Not when sales dip.
Not when Instagram changes again.
Now - while you can set it up calmly and properly.
