Build the simple system to grow your first 100 email subscribers, even if you only sell on Etsy.
A beginner-friendly kit and mini course that helps you choose an email platform, create your first freebie, build a working sign-up page and start collecting subscribers.
No website, paid tools or complicated automations needed.
By the end, you’ll have:
✅ Your email platform set up
✅ Your first lead magnet or freebie created
✅ A working sign-up page and simple delivery method
✅ A clear plan for growing towards your first 100 subscribers
Instant access. Self-paced. Designed to complete in a weekend.
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This is for you if:
✅ You’re starting your email list from zero or tried before and got stuck
✅ You sell through Etsy, social media or markets and don’t have a full website
✅ You want an audience you can contact without relying entirely on social media
What’s included?
Everything you need to start building your email list without getting lost in a tech rabbit hole.
Inside, you’ll get:
- Five clear, beginner-friendly course modules
- Simple guidance on choosing between MailerLite and Kit
- A step-by-step map of your first email-list setup
- Beginner walkthroughs showing you what to do first
- Lead magnet ideas created specifically for handmade sellers
- A Lead Magnet Quick-Start Guide
- A Landing Page Checklist
- A simple Freebie Delivery Guide
- Email scripts and copy-and-paste templates
- Practical examples you can adapt to your handmade business
No jargon.
No thirty-step funnel.
No spending three days choosing a font before you’ve collected a single email address.
MODULE 1: Why Email Still Works
Understand how email supports handmade-business sales and gives you an audience beyond social media.
MODULE 2: Choose Your Tool
Compare MailerLite and Kit in plain English, choose the right beginner-friendly option and get set up without the tech spiral.
MODULE 3: Your First Email List - The Simple Map
Build the four essential parts of your system:
Freebie → Sign-up page → Subscriber → Delivery
You’ll know what to set up first and what you can safely ignore for now.
MODULE 4: Your Freebie Setup Toolkit
Create a useful lead magnet with handmade-business ideas, prompts, examples and practical setup checklists.
MODULE 5: What’s Next Without Pressure
Send your first welcome email, share your freebie and keep growing your list without posting every day.
FAQs
Do I need a website?
No. You can create a standalone sign-up page and share the link through Etsy, social media, markets and your packaging.
Can I build a list if I only sell on Etsy?
Yes. Customers must choose to join, so the kit shows you how to create and promote a sign-up link alongside your Etsy shop.
Do I need to pay for MailerLite or Kit?
No. You’ll compare the beginner-friendly options and choose the best free starting point for your business.
What if I’m terrible with technology?
It’s designed for beginners. You’ll see what to do, what order to do it in and which complicated bits you can ignore.
How long will it take?
It’s designed to complete over a weekend, but it’s completely self-paced.
What happens after I pay?
You’ll receive instant access instructions by email so you can start straight away.
Instant access after checkout. Digital product for business use. T&Cs apply.
