Start growing your email list – even if you’re not techy, not ready for a full website, and not sure what to say.
If you’ve been putting off email marketing because it felt overwhelming…
If you keep hearing “build your list!” but don’t know where to start...
If you're tired of posting on social and hoping someone buys...
This is your calm, clear, no-fluff starting point.
The Maker’s List-Building Kickstart Kit is a supportive, step-by-step mini course designed for handmade sellers who want to grow their audience — without pressure or perfectionism.

✨ You’ll learn how to:
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Create a freebie or tempting offer that fits your handmade products
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Build a sign-up page that actually works (using Canva, MailerLite or Kit)
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Send your freebie without needing tech automations
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Skip the usual overthinking traps and just… start
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Grow a list of future customers who love what you make
🧶 What’s Inside (5 Simple, Friendly Sections):
1. The What & Why
A calm explainer that shows why email marketing matters — especially for makers who are tired of social media games. No jargon. No overwhelm.
2. Choose Your Tools
A side-by-side walkthrough of MailerLite vs Kit so you can confidently pick the right free option (and avoid tech headaches later). Includes a printable tool comparison sheet.
3. Setup Walkthrough – “Your First Email List”
A gentle video where I walk you through your first list-building setup:
Lead magnet → Landing page → Subscriber → Delivery
You’ll learn exactly what to skip, what to do first, and how to get your freebie out there fast — even if it’s messy.
4. Create Your Lead Magnet
Whether it’s a helpful guide, a juicy discount, or a quick printable — I’ll help you come up with your first freebie that feels doable and fun (with brainstorming prompts and examples for makers).
Includes:
🧲 Lead Magnet Quick-Start Guide
🛠 Landing Page Checklist
📤 Freebie Delivery Guide (Manual Method)
5. Go Live Messy
You’ll pull it all together and publish your first working opt-in page (even if it’s not perfect). You’ll get a pep talk, realistic examples, and a nudge to send it to just ONE real person to start momentum.
📦 You Also Get:
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🗺 Visual Setup Map – See exactly how everything fits together
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🧼 Mistakes to Avoid Cheatsheet – With “try this instead” swaps
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🎥 Short, clear videos – Talking-head and screen-recorded walkthroughs
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✅ Templates & printables – For your lead magnet, page copy, and freebie delivery
❤️ This is for you if:
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You sell handmade products and want to build a loyal customer base
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You’ve never built an email list before (or started and got stuck)
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You’re done overthinking and ready to start small and simple
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You want a way to talk to customers without relying on social algorithms
👋 You don’t need:
❌ Fancy branding
❌ A full website
❌ Complicated automations
❌ Everything “figured out”
You do need:
✅ One freebie
✅ One signup page
✅ One human to send it to
✅ The courage to go live messy (and build from there)
🧵 By the end of this kit, you’ll have:
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Your first lead magnet (freebie or discount)
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A working landing page (built with Canva or beginner-friendly editors)
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A simple way to send your freebie
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Confidence to keep building your list from here
💬 From Steph:
"You don’t need to wait until your shop is ‘ready’ or your brand is ‘perfect.’ You just need a starting point that doesn’t scare you off. That’s exactly what this kit is. Let’s build your list together — one real person at a time."