🛍️ 20 Untapped Etsy Niches for 2026 (That Are in High Demand but Low Competition) 

Let’s talk Etsy trends — not the overdone, “everyone’s already doing it” trends, but the hidden gems. The little niches bubbling under the surface that actual buyers are searching for… but barely anyone is making.

I recently did some deep research for a project I’m working on behind the scenes, and let me tell you — I found 20 niche Etsy ideas that genuinely made me stop and say:

“How is no one doing this yet?” 🤯

These are the kinds of niches that are based on real needs, not guesswork. Some of them are emotionally driven. Some are just completely underserved. And all of them are ripe with potential.

So whether you’re brand new, feeling stuck, or just curious about where Etsy might be heading in 2026… grab a cuppa ☕, get comfy, and let’s dive in.

💬 First — a little heads-up 

These ideas are untapped as of now. That doesn’t mean they’ll stay that way forever. Trends shift. New sellers jump in. But if one of these ideas sparks something in you — and fits your target audience — it’s worth exploring now, not six months from now.

Also, please don’t go opening five new Etsy shops just because the dopamine hit was strong 😂

Pick something that works with your current brand, skills and customer base — and go deep.

🔎 20 Etsy Niche Ideas for 2026 

Here’s what I found during my research. I’ve included a little snippet about why each one stands out and how it could be turned into a product line:

1. Grief & Memorial Gifts 

💔 Emotionally driven, high-margin and personal. Think engraved urn jewellery, photo memory ornaments, or in-memory keepsakes.

2. Adaptive Clothing & Sensory-Friendly Accessories 

🧣 Great for neurodivergent and disabled communities. Soft fabrics, magnetic closures, tag-free beanies — minimal competition, but massive need.

3. Obscure Sports Gear 

🏒 Forget football and golf — this is for roller derby, pickleball, fencing and niche hobbies with cult-like followings.

4. Cultural Event Décor 

🎊 Diwali kits, Orthodox Easter egg wraps, Lunar New Year crafts — beautiful ways to celebrate underrepresented traditions.

5. Teacher Self-Care Gifts 

🍃 Teachers are exhausted. Burnout kits, calming desk decor, gratitude journals and handmade treats are more meaningful than the classic box of Celebrations.

6. Plant Parenting Accessories 

🌱 Propagation stations, engraved plant markers, name tag kits. (Yes, I name my plants. No, I won’t apologise.)

7. Board Game Add-Ons 

🎲 Custom meeples, wooden dice towers, storage boxes for board gamers. Just avoid using trademarked names like DnD or Catan in your listings.

8. Exotic Pet Enrichment Toys 

🦜 There’s not much out there for hedgehogs, parrots, ferrets or reptiles — but owners are actively looking.

9. Travel-Themed Homewares 

✈️ Think city skyline coasters, passport covers, and map-inspired wall art for the sentimental wanderer.

10. Themed Wedding Items 

💍 From gothic unity candles to Lego bouquets — couples are craving uniqueness. Long-tail keywords work beautifully here.

11. Kids’ Milestone Keepsakes 

👶 First-tooth boxes, artwork engraved into jewellery, or birthday memory books. Emotional, repeatable, and premium-priced.

12. Van Life & Tiny Home Storage 

🚐 Space-saving storage for people living small. Magnetic spice racks, foldable drawers, multi-purpose everything.

13. Career-Specific Digital Planners 

🖥️ Digital products made for salon owners, tutors, homeschoolers, or dog groomers. Everyone’s making planners — but not like this.

14. Upcycled Luxury Accessories 

👜 Repurposed vintage fabrics, painted designer bags (no logos!), and hand-finished items. Eco and luxury? Yes please.

15. Gaming Streamer Merch 

🎮 Think: neon signs, mugs with custom Twitch icons, and game-room wall art. Growing niche, loyal communities.

16. Zero-Waste Party Supplies 

🎉 Compostable confetti, fabric bunting, recycled wrapping paper — all the fun, none of the landfill guilt.

17. Custom Artist Tools 

🖌️ Laser-engraved pottery tools, personalised brushes, or silkscreen squeegees. Tools for creatives that look AND feel special.

18. Book Nook Diorama Kits 

📚 Mini bookshelf scenes (fairy gardens, tiny shops, Japanese alleyways). These are total conversation pieces — and perfect for laser cutters or 3D printing.

19. Personalised Music Accessories 

🎵 Guitar picks with engraved notes, custom ukulele straps, sheet music art. For the musos in your life.

20. Mid-Century Modern Pet Furniture 

🐾 Think walnut dog beds, retro-style cat towers, and designer pet feeding stations. Because pets deserve interiors that match the vibe.

📝 Your Action Step 

Here’s what I want you to do:

💥 Choose 2–3 niches that actually excite you

🧠 Brainstorm what you could make

🔍 Do a little keyword + trend research

✅ And most importantly — check it aligns with your current audience

And if you want a structured way to explore all 20 of these ideas and actually do something with them…

🚀 Want Help Turning These Ideas Into Listings That Rank? 

We’re bringing back our most popular challenge — the Listathon — and the waitlist is officially open! 🎉

This is a free challenge to help you:

📈 Get seen on Etsy

🔎 Understand how Etsy search actually works

📦 List more of the right products

🔥 Build momentum going into peak season

It’s short, powerful, and totally free to join.

👉 Sign up for the waitlist here: https://www.handmadebosses.com/listathonweek

Let’s get your products in front of the right people this year 💪

Love Steph & Team HB xox

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

💰 I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.

✨ Join the HBSA waitlist

✨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place! 

✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

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