🎧 Listen to this blog post as a Podcast instead - The beginners guide to Pinterest for handmade business owners

🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business?

🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade business.

💙 This episode covers everything you need to know including setting up a Pinterest business account, creating effective pins, optimising your account for your target audience, the type of boards to create and understanding key metrics to watch.

Pinterest Doesn’t Have to Be Overwhelming: Here’s How Handmade Business Owners Can Use It to Grow 

If you’ve ever wondered whether Pinterest is worth the effort for your handmade business, let me clear things up — yes, it absolutely is. But the best part? It’s not just another social media app that needs you to post daily, show your face, or go viral to see results.

Pinterest is more like a visual search engine. It works in the background while you focus on running your shop, creating your products, or sipping your cuppa in peace.

In this blog (and this podcast episode), I’ll walk you through what Pinterest actually is, why it’s amazing for handmade business owners, and how to get started without feeling completely overwhelmed.

Why Pinterest Works So Well for Handmade Sellers 

Here’s the thing most people miss: Pinterest isn’t really social media. It’s a search engine where people go when they’re actively looking for ideas, inspiration, or something to buy.

Which means your dream customers are already on Pinterest searching for things like:

 • “Personalised gifts for mums”

 • “Handmade ceramic mugs”

 • “Neutral home décor ideas”

 • “Baby shower gift ideas UK”

You don’t have to convince them to want what you sell — they’re already looking. You just need to show up in the results.

⛔⛔⛔⛔

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FREE 90 minute masterclass - How to make more sales in your handmade business in 7 days or less

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Pinterest Basics: What to Know Before You Start 

✅ Pinterest pins can live for months (even years). 

Unlike Instagram posts that disappear in a day, Pinterest content has a long shelf life. You can pin something today and still get traffic from it a year later.

✅ You don’t need to be on Pinterest all day. 

You can schedule your pins in batches using tools like Tailwind or even Pinterest’s own scheduler. Set it, forget it, and let it work in the background.

✅ Pinterest doesn’t care how many followers you have. 

It’s all about keywords and helpful content. This makes it a much more level playing field than most platforms.

How to Get Started on Pinterest as a Handmade Business 

If you’re brand new, don’t panic. Start with this simple structure:

1. Create a Pinterest Business Account 

It’s free and gives you access to analytics so you can see what’s working.

2. Optimise Your Profile 

Use your business name, write a clear bio with keywords your audience would search for (like “handmade jewellery UK” or “rustic home décor”), and add your website or Etsy link.

3. Create Boards for Your Niche 

Think about what your ideal customer is searching for, then create boards around those topics. For example:

 • Handmade Gift Ideas

 • Cosy Autumn Home Finds

 • Minimalist Wall Art

 • Gifts for New Mums

Each board should have a clear name and a keyword-rich description.

4. Start Pinning Your Products 

You can pin directly from your Etsy shop, website, or upload images manually. Make sure every pin links back to your product page or blog.

Pro tip: Use Canva to make simple, beautiful pin graphics with clear titles like:

 • “5 Best Handmade Gifts for Her”

 • “How to Style Your Home with Neutral Decor”

 • “Unique Teacher Gifts They’ll Actually Love”

What to Pin (and When) 

You can mix in:

 • Product Pins — images of your items with clear descriptions

 • Blog Pins — if you write helpful blog posts, pin them!

 • Behind-the-Scenes Pins — studio shots, how it’s made, packaging processes

 • Seasonal Pins — holiday gift guides, autumn styling ideas, etc.

Pinterest recommends starting to pin seasonal content about 45 days before the actual season or event (yep, people search early).

What Results Can You Expect? 

Pinterest won’t give you instant sales like a viral reel might — but it’s incredible for:

 • Getting more eyes on your shop

 • Bringing in new customers consistently over time

 • Building a traffic stream that doesn’t rely on you being online every day

It’s perfect for handmade business owners who want more visibility without burning out.

Want More Support? 

🎧 You can listen to the full breakdown on the podcast here:

The Beginner’s Guide to Pinterest for Handmade Business Owners 

And if you’re inside Social Media Sidekick, you’ve already got monthly Pinterest templates waiting for you to use — no extra thinking required.

Ready to finally make Pinterest work for you? Start small. Pick one product. Make one pin. Watch what happens.

You might be surprised just how powerful this quiet little platform can be for your handmade biz.

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

💰 I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.

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✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.

Love Steph & Team HB xox