🎧 Listen to this blog post as a Podcast instead - Why Your Sales Are Inconsistent (And How to Fix It for Good)

🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.

In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you.

We’ll dig into the three biggest reasons most handmade businesses struggle with consistency – patchy marketing, fuzzy offers, and mindset wobbles – and I’ll walk you through the simple shifts you can make to build a steady, reliable flow of sales without burning out.

💡 You’ll learn my 3-part system:
✔️ An irresistible offer
✔️ A sales funnel that actually converts
✔️ And the kind of traffic that brings in buyers – not just browsers.

If you’re ready to stop guessing and start making sales month after month, this episode is your roadmap. Plus, I’ll share how you can join a totally free challenge to build your own sales system from scratch.

Let’s ditch the chaos and build a handmade business that actually supports you. Hit play – let’s get stuck in!

Feeling like your sales have flatlined but not sure why? In this blog, we explore why the question “What are you doing consistently?” might be the missing link between stressy sales and steady success. Meet two makers, Sam and Lydia, and see which one you relate to most.

Are You Guessing or Growing? How Consistency (Not Just Creativity) Leads to Sales 

Let me ask you something that I ask a lot inside my programs and groups, especially when someone’s panicking about slow sales…

What are you doing on a consistent basis? 

It sounds simple, right? But it trips people up every time.

I hear things like:

“I’m kind of on Instagram…”

“I dabble in Pinterest…”

“I post regularly, but I don’t think my audience is even there!”

And look – I get it. When things are slow, it’s easy to feel like you’ve tried everything. But what we’re really looking at here isn’t what you’ve tried - it’s what you’re doing consistently that’s connected to a strategy that actually works.

Let me tell you a quick story about two makers: Sam and Lydia.

Sam has a stunning product. She posts on Instagram a few times a week, runs the occasional sale, and gets orders here and there. But it’s hit or miss. Some months she’s buzzing with sales, other months she’s sat there refreshing her Etsy dashboard wondering what went wrong.

Sound familiar? 

Then there’s Lydia. She heard the same message you’re reading now. But instead of brushing it off, she did something with it. She joined the Summer Sales Sprint (yep, the free one), focused on one core product, set up a super simple funnel, and did a 5-day sales push with a clear, intentional message.

Her result?

£1,200 in one week. 

But it didn’t stop there. Now, Lydia can repeat that system anytime she wants a boost. She’s not winging it. She’s not relying on hope or hashtags. She has a system.

So, let me ask you… Are you Sam? Or are you Lydia? 

Let’s Talk Homework

It’s time for a quick check-in with your own business. Be honest with yourself:

• What offer am I focusing on right now?

• Do I have a clear way to lead people to buy?

• Is my conversion machine doing what it’s supposed to do?

• Am I consistently bringing new people into that system?

Because creativity is amazing (and essential). But it’s consistency with strategy that creates real, lasting results.

Love Steph & Team HB xox

⛔⛔⛔⛔

Psssst! I’m interrupting your blog post to bring you my best training…for FREE!

FREE 90 minute masterclass - How to make more sales in your handmade business in 7 days or less

 👇 Click the button below and save your seat! 👇

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

💰 I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.

✨ Join the HBSA waitlist

✨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place! 

✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.