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An image of Step Cole-Lewis, the founder of Handmade Bosses, pointing to a computer screen with a big wide smile on her face. She is showing people how to run and turn on Etsy ads to help beginners in their handmade business.

How to run Etsy Ads

etsy 101 basics make more sales social media and marketing Apr 02, 2024

I'm going to be showing you how to turn on Etsy ads and a few little tips and tricks.

How to find Etsy ads?

So to go to Etsy ads, you want to go to the marketing tab and click Etsy ads. It’s as simple as that. 

If you’ve already been running ads it would be a good idea to click ‘restart campaign’ and set your budget.



What listings should I promote?

My advice for Etsy ads is only advertise best-selling listings, listings that have had sales or interest before, and put a dollar a day behind it.

If you are a complete beginner, and don’t have any best sellers yet you could use the listing you’ve got one or two sales on one particular item, I would just start off with advertising that one item at $1 a day.

What should my budget be?

In my business I work to a budget of one listing at $1 a day or two at $2 a day or five at five bucks a day. 

Once you have more experience and you know what listings are going to work well you can increase this.

What should I do next with my Etsy Ad?

So when you very first turn Etsy ads on, I would personally leave them for two weeks so that you can gather data.

And then, after those two weeks, I'd recommend you go and watch my other video where I go in depth about the stats of Etsy Ads. I talk about how to get a better return on ad spend, how to formulate your own Etsy Ad strategy and so much more. My Etsy Ads Strategy


BOSS! Do you want to make more sales on Etsy? Then you need to increase your conversion rate! DON'T PANIC! I'm going to explain exactly how to do that in my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate πŸ™ŒπŸ»

Click the button below and save your seat!





But, if you can't resist a little sneak peek, there's some amazing info within the Etst Ads stats where you can look in more detail.You can see the performance of all the listings you have advertised, including the searches that lead to your ad. 

To find the Etsy Ads stats go to the advertising page within Etsy and you will see the performance of your ad campaign. You can also see your advertising data in your Shop Stats.

If you're listing similar items and you want some information as to what keywords are working for your shop, you can find that information here.

I hope that this has been helpful for you to come in and turn your Etsy ads on. 

Definitely do not forget to go and check out that other video that I did where I went in depth on how to manage your Etsy ads stats and listings. My Etsy Ads Strategy


If you'd prefer me to visually teach you this blog post, then you can watch it How to run Etsy Ads

Don't forget to check out more blog posts from Handmade Bosses, and follow us on social media!

> Instagram is where you need to be for top tips, and behind the scenes sneak peeks into how I run my 6 figure business.

> Join THE most supportive Etsy Facebook group there ever was, and connect with motivated, like-minded people.

> YouTube is the place to be for hundreds of super informative videos, packed full of actionable advice. 

> If you're ready to increase your conversion rate on Etsy (NEWS FLASH! This is key to increasing your sales!), then check out my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate.

> If you plan to launch (or relaunch) an Etsy shop, then Boss, you need a roadmap! I've created one that will ensure your Etsy store is set up to make those sales in no time. Download the '30 Days To A Kick Butt Etsy Shop Launch Plan' here.