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20 Social Media Content Ideas For Handmade Business!

social media and marketing starting a handmade business Aug 10, 2023

 I wanted to share with you 20 social media content ideas for your handmade business. 

Before I get into this though I just wanted to share with you we are in the process of creating a Business Planner its going to be amazing it is designed to help you grow your business not just a reminder of all the things you need to do, Im so excited!!

It won't be out for a while yet but we have opened a waitlist for you, if you join our waitlist you will get 

πŸ’— EXCLUSIVE 10% discount code on your planner purchase
πŸ’—Free shipping over £40 (UK only)
πŸ’—24 hours early access to pre orders before the public!

Heres the link for you to join the waitlist now Click HERE to join the waitlist 


So back to 20 content ideas for your handmade business:

  • Tell your brand story in a reel

TOP TIP - Reels are like putting the feelers out and attracting new people to join to brand, stories are to nurture them and the grid is like the front page of your brand with your evergreen posts that you never want to go away and customers can get a feel what your brand is all aboutTalk about your process of designing new products

  • Talk about your process of designing new products- this is great if you are a business who maybe draws their products and you film yourself doing this and talk through the process as well.
  • Promote your bestseller this week and why - really explain why it does well for you and dig deep into why and maybe share some reviews as well. 
  • Chat about your next big move in your business and why - I think its incredible to hear all about what your business plans are and to hear the passion.

  • Do a reintroduction post for new followers and create a shortcut/pin it to your profile - a bit ike the brand story to focused more on you as a human being. 

  • List 3 ways your different than others in your industry - talk about your USP

  • What’s been a funny thing that happened in your business this month? make people laugh with a funny thing that happened recently in your business.

  • What’s 5 of your fav business things? - what do you love most, share them with every

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  • What do you HATE seeing about your industry? 

  • What’s a controversial opinion you have about your industry? Share and explain why, this is another great way to be a little disrupter and gains interaction. 

  • If you were to give one piece of advice to your younger self, what would it be? 

  • Why do you make what you make? How does your products help you?

  • Talk about your top 3 reviews you’ve ever had

  • Showcase 5 new products

  • Share your top 3 most worn/used of your own products

  • Who are your 3 favourite makers? (tag them and ask them to pass it on) Its a great way to get visibility for other makers as well. 

  • Coffee or tea? Why? 

  • Screen record a tour through your Etsy shop - you can show all your sales, best sellers, new products and how to order. 

  • Run a 24 hour offer and promote it on IG or Facebook page and post it everywhere.

  • Tag your most admired mentor and explain why


I really hope this was all helpful and tag me on Instagram if you use any of these content ideas I would love to see what you do.  

If you'd prefer me to visually teach you this blog post, then you can watch it HERE.

Don't forget to check out more blog posts from Handmade Bosses, and follow us on social media!

> Instagram is where you need to be for top tips, and behind the scenes sneak peeks into how I run my 6 figure business.

> Join THE most supportive Etsy Facebook group there ever was, and connect with motivated, like-minded people.

> YouTube is the place to be for hundreds of super informative videos, packed full of actionable advice. 

> If you're ready to increase your conversion rate on Etsy (NEWS FLASH! This is key to increasing your sales!), then check out my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate.


> If you plan to launch (or relaunch) an Etsy shop, then Boss, you need a roadmap! I've created one that will ensure your Etsy store is set up to make those sales in no time. Download the '30 Days To A Kick Butt Etsy Shop Launch Plan' here.