Understanding the Seasons of Your Handmade Business (And How to Thrive in Each One)
Jun 25, 2025π§ Listen to this blog post as a Podcast instead - Understanding the Seasons of Your Handmade Business (And How to Thrive in Each One)
Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.
In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:
π± What each business season feels like (and how to tell which one you’re in)
π₯ Why forcing ‘summer energy’ 24/7 leads to burnout
π§ How to support your energy and stay aligned, no matter what phase you’re in
π§Ί Real-life examples of how I simplify, reset, launch, and grow throughout the year
PLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. π
Understanding the Seasons of Your Handmade Business (And How to Thrive in Each One)
Let’s be real, handmade business isn’t always a straight line. One week you’re buzzing with ideas and smashing out listings, and the next… you’re staring at your screen wondering where your mojo’s gone.
But here’s the thing: you’re not doing anything wrong.
Just like nature, your business goes through seasons. Some are full of energy and growth, others are slow and reflective and all of them are necessary.
So instead of pushing through and burning out, let’s talk about how to actually honour the season you’re in and make the most of it.
π¨ Winter - Rest & Reflection
Winter is the quiet season. You might feel low on energy, stuck, or disconnected from your ‘why’. This is your permission slip to pause. To journal. To simplify.
Let your next idea come from the stillness, not the scroll.
What to focus on:
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Reflecting on what’s working (and what’s not)
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Simplifying your offers and systems
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Restoring your creativity
πΈ Spring - Planting & Possibility
New energy is starting to bloom. Ideas are coming in. This is the time to build, test and dream bigger — without rushing.
What to focus on:
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Creating/refining products or branding
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Rebuilding your shop or content plan
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Market research, audience-building, and community
βοΈ Summer - Visibility & Momentum
You’re in your confident action-taking era. Summer is about showing up, launching, and leaning into that magnetic momentum.
What to focus on:
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Marketing and selling clearly and consistently
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Email, SEO, Instagram, in-person markets
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Reels, launches, collaborations – visibility, baby!
π Autumn - Harvest & Evaluation
This is your review season. Sales might still be coming in, but your thoughts start turning inward. What worked? What didn’t? What’s next?
What to focus on:
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Reviewing data, feedback, and sales
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Doubling down on bestsellers
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Outsourcing, simplifying, prepping for winter
The real magic?
Not every month needs to be a launch month. Not every day needs to be a hustle day.
Once you start working with your natural rhythm instead of against it, things start to flow.
So… what season are you in right now?
Love Steph & Team HB xox
π Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you!
𧑠I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.
ποΈ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!
π° I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.
β¨ Join the HBSA waitlist
β¨ Free resources: Want to make headway in your business but don't want to pay yet? You're in the right place!
β¨ Work with us for deeper transformative results
β¨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here
That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.
