I'll hold my hands up and say that not too long ago, I was guilty of putting TOO much emphasis on Etsy SEO.

I've been where you are and heavily relied on Etsy SEO, and I've also done the opposite and NOT heavily relied upon it.

And what I've found recently, is that Etsy SEO is the biggest scapegoat in handmade business. And by that I mean that Etsy SEO is being used as an excuse as to why businesses are failing. Hear me out...

There's too much emphasis placed on Etsy SEO and it has become an excuse as to why we cannot be successful on the platform. 

Etsy SEO is not the be all and end all of a successful business. 

I get it though, Etsy SEO is important. There is an element of needing to understand how the algorithm works and how keywords work, but I want you to understand that Etsy SEO is not the only thing you should focus on.

At Handmade Bosses we teach you how to build a legacy business where our businesses are built to withstand algorithm changes & updates.

For example, Etsy's most recent update was that they're going to be crawling descriptions for keywords. None of my students panicked about this, there wasn't a single message in the Facebook group, or in my email inbox.

Why? Well because this is exactly what I've been teaching my students to do for years. Etsy hasn't ever crawled descriptions for keywords, but Google always has. 

BOSS! Do you want to make more sales on Etsy? Then you need to increase your conversion rate! DON'T PANIC! I'm going to explain exactly how to do that in my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate 🙌🏻

Click the button below and save your seat! 

 

 

 

 

 

 

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Business is supposed to be easy, it really is. If your business is not feeling in flow or easy to you right now, there is something wrong, and I don't want you to use Etsy SEO or the Etsy algorithm as an excuse here. 

You may have wondered why the most successful Etsy shops don't have perfect SEO, and here's 3 reasons why:

1. They own their brand.
   They don't just build an Etsy shop, they build a brand. This is something we teach you all about in HBSA 
2. They KNOW who their target market is.
   Like, truly know them inside out. They know what car they drive, what kind of job they have, and what kind of problems they have in their daily life.
3. They make their products to solve their target markets pain points.
   Because they truly know their target market, they know exactly what pain points they have, and they create products that help their customers to solve their problems.

If you do not understand Etsy SEO, or it isn't working for you right now, it is not a reason for you to sit back and say "well, that's it then. I can't do it so I'm not going to do it". I encourage you to nail those 3 points above, and you will see the difference in your business.

Etsy SEO and algorithms are not a reason to give up. They're not a reason to pivot and change and alter your entire business just so you can create products that are trending right now. 

I want you to create a legacy business. Create a business that you really, really want to do and you're passionate about. Don't create it for algorithms.

If you'd prefer to watch me visually explain this to you, you can watch my YouTube video HERE 

🥳 Do you want to learn more? 🥳 

We’ve got loads of resources to help you scale your handmade business:

1️⃣ ✨Are you starting a new business? Here's my best resources:👉 Start here  🏃

2️⃣ ✨Want to be visible and get more traffic? Here's my recommendations: 👉Get seen👀

3️⃣ ✨Ready to grow your business? Here's your to-do list: 👉 Grow here 📈

👇🏻👇🏻 Choose your own adventure with these resources 👇🏻👇🏻

✨ My book “how to be a handmade boss” is like a super intensive course on getting your first sales (plus, it’s a book/workbook hybrid!) 👉  Find out more here

✨ The Shop Doctor - Shop not doing so great? Getting views but no sales? No views at all? Overwhelmed with it all? Check out the shop doctor: 👉 Join here

✨ My FREE masterclass on how to increase your Etsy conversion rate. It's the KEY thing most Etsy sellers miss when trying to make more money and get more sales in 7 days. 👉 Join here

✨ Chart-topping podcast it's an unfiltered and honest view about what it takes to grow a handmade business 🎧 Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style episodes to grow your handmade business on Etsy, your own website and beyond  👉 Listen here

✨ Our Monday Momentum Lives You'' find me in my Facebook group most Mondays for coffee chats & mini workshops to help you make more money from your handmade business! You can see our upcoming events here: 👉 See future events here

✨Our YouTube channel is full of hundreds of super informative videos, with help and advice you can put into action straight away .📺

✨ More Blog Posts - Don't forget to check out more blog posts from Handmade Bosses 🖥️

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