🎧 Listen to this blog post as a Podcast instead #92 - How To Post Consistently (Even When You’ve Got Kids, Orders, and No Brain Space Left)

If you’re spinning plates, drowning in orders, and trying to post on Instagram while reheating your tea for the fourth time - this episode’s for you.

Steph shares her real-life four-step system to stay consistent on social media even when life feels chaotic. No 5am alarms. No “just push through” advice. Just a simple rhythm that actually works - especially if your energy and focus fluctuate (hello, ADHD friends 👋).

You’ll learn:
💡 The 4P framework: Plan, Prepare, Post, Protect
🧠 How to create content around your energy, not the clock
📅 The five-minute monthly map that stops decision fatigue
🛑 Why “motivation” is a myth and structure is your secret weapon
💬 And how to use “going wide vs going deep” to balance growth and sales posts

This is your permission slip to make social media easier, not heavier.

Ready to skip the overwhelm?
👉 Join the Social Media Sidekick (SMS) and get your captions, Canva templates, and strategy done for you each month: https://www.handmadebosses.com/sms

How To Post Consistently (Even When You’ve Got Kids, Orders, and No Brain Space Left)

Running a handmade business while juggling kids, orders, and a life that never seems to slow down? Yep - I get it.

You sit down to post, open Instagram… and suddenly your brain checks out. You either overthink it for an hour or skip it altogether.

But staying consistent doesn’t have to mean posting every day or forcing yourself to “just push through.”

It’s about working with your energy - not against it.

Let’s make this easy with my 4-part consistency system: Plan, Prepare, Post, Protect.

1️⃣ Plan: Your 5-Minute Monthly Map

If you’re constantly starting from scratch, that’s the first problem.

Grab your calendar and mark in the big stuff first - launches, holidays, family time, even the days you know you won’t want to touch your phone.

Then, pick one focus theme per week. That’s your content anchor.

Maybe it’s “studio behind the scenes,” “gift ideas,” or “autumn cosiness.”

Once you’ve picked it, you’re done making decisions for that week - no more daily “what do I post?” stress.

For each theme, jot down three post ideas:

💬 One story post (something personal or relatable)

🛍 One product post

💡 One value post

That’s your week sorted.

2️⃣ Prepare: Batch Around Your Energy

Forget the idea that consistency means posting daily. What matters is finding your high-energy window.

For some, that’s early mornings before the house wakes up. For others, it’s quiet evenings with a cuppa.

Once you’ve found it, use it.

Batch content one type at a time - all reels, then all captions, then your stories. You’ll get into flow faster and actually finish things.

If you want to save even more time, use templates.

That’s exactly what the Social Media Sidekick (SMS) gives you - ready-to-use captions, Canva templates, and strategies so you can post confidently without spending hours creating content from scratch.

👉 Check it out here: https://www.handmadebosses.com/sms

3️⃣ Post: Make It a Habit, Not a Hassle

Posting should feel as normal as brushing your teeth - quick, easy, non-negotiable.

Try this simple 20-minute posting rhythm:

⏰ 10 minutes warming up (comment, like, engage)

✍️ 5 minutes posting your content

💬 5 minutes replying to comments

Do that a few times a week and you’ll see your reach and engagement double without spending hours online.

If you missed it, listen to my episode “How To Fix Your ‘No One Sees My Posts’ Problem (Without Spending a Penny)” for the full warm-up routine.

4️⃣ Protect: Boundaries Keep You Consistent

The part no one talks about? Protecting your energy.

Schedule guilt-free breaks. Your followers won’t forget you if you take a day off - especially if you’re posting regularly the rest of the week.

Keep an SOS drawer too: five evergreen backup posts you can use when life throws curveballs - things like customer reviews, behind-the-scenes photos, or a quick packaging video.

And most importantly, track your consistency.

Forget likes and reach for now. Just ask, “Did I show up today?”

Small wins create lasting habits.

💜 The Real Secret: Structure Over Motivation

Motivation comes and goes.

Structure stays.

If you’re tired of reinventing the wheel each week or feeling like social media’s a second job, you don’t need more hacks - you need a system.

That’s why I created Social Media Sidekick (SMS) - a monthly content membership designed to give handmade business owners everything they need to show up consistently without the burnout.

Each month, you’ll get:

✅ Plug-and-post captions written for handmade sellers

✅ Canva templates ready to use

✅ A done-for-you strategy built around what’s trending right now

✅ A monthly calendar so you never have to guess what to post

If you want to post faster, grow steadier, and finally stop stressing about your socials, join SMS today → https://www.handmadebosses.com/sms

💬 Final Thoughts

You don’t need to be online every day to grow.

You just need a rhythm that fits you.

So this week, pick your content power hour, map your next four weeks, and give yourself credit for every time you show up - even when it’s messy.

Consistency isn’t perfection.

It’s progress that doesn’t stop when life gets loud.

Love Steph & Team HB xox

👋 Welcome everyone! My name is Steph, I've been running my handmade business full time on Etsy since 2016, and I'm here to help you! 

🧡 I'll help you to start an Etsy shop, Etsy ads, show you how to sell more on Etsy, get to grips with Etsy SEO, Etsy branding, Etsy product ideas, finding your target market, identifying your niche and many many more.

🛍️ If you have an Etsy shop or your own website selling handmade products, or want to start one, this is THE channel you need to be subscribed to!

💰 I help makers start, run and scale their handmade businesses. Turning them from an expensive hobby to profitable businesses making 4 and 5 figure months on Etsy and your own website.

✨ Join the HBSA waitlist

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✨ Work with us for deeper transformative results

✨I go live most Mondays on YouTube and in my Facebook group for mini workshops to help you make more money from your handmade business! You can see our upcoming events here

That’s all for now! Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content and more.