π What is the Etsy algorithm? β‘οΈ Algorithm explained to rank higher to get more views and sales π°
Apr 30, 2024I am beaming today because we have another exciting announcement !!
I'm sure some of you guys might have heard, if you are on Instagram, we are launching a podcast and I'm really happy!!
It's launching on Wednesday 1st May and it’s going to be with a bang by dropping four weeks worth of podcast episodes for you to binge. The first one is 45 minutes long and it's amazing…you’re going to love it. And after that it’s going to be a weekly podcast released every Wednesday..
We’re kicking it off on the 1st May with a live celebration party. I'm going to be answering questions live and recording a podcast episode. I cannot wait, I’m just so damn excited.
It's going to be our new library and up-to-date in-depth content. I’ll be talking about all aspects of having a handmade business, not just Etsy. I’m sure you’ll agree this will be a massive help to you all.
And it's basically just me sitting here with a microphone, a cup of tea, chatting all things handmade business - sometimes by myself and sometimes with a guest.
Once it’s launched I would love for you guys to leave us a review on Apple Podcast, that will be amazing. And between the first to the 15th of May, if you do that, you get entered in a really juicy competition. And when I say juicy, I mean juicy, it's going to be good.
So, back to the Etsy algorithm. I'm going to be doing a very quick run through of the algorithm, how it works and how you can leverage it.
It all starts with a search on Etsy… So you're typing in a dreamy art print. Two things happen in a split second. Not even a split second, like a second of a second of a second of a second of second, right?
Query matching
One of those two things is query matching. It's basically a massive list of all of the listings that fit with one or all of those words. So for example, if you're searching ‘dreamy art print’ you will get a list of all of the listings that have those words in them.
Etsy creates a list of results based on all the info the seller has provided… through the titles, tags, attributes, descriptions, image text, and all those kinds of things.
As you can imagine, that list is bluman-massive, which leads onto part two.
BOSS! Do you want to make more sales on Etsy? Then you need to increase your conversion rate! DON'T PANIC! I'm going to explain exactly how to do that in my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate ππ»
Click the button below and save your seat!
The seven ranking factors
Once Etsy has gathered all of the listings that match the query the customer has typed into the search box, they then use seven ranking factors to rank them.
- Relevancy
- How relevant is your listing to what the buyer typed into the search bar
- Make sure all words are spelt correctly
- Ensure what you are selling matches the description - don’t be tempted to add similar items such as a ring if you’re selling a necklace. You’ll not get clicks and you’ll be bumped down the list.
- Be relevant, succinct and specific in your titles, tags and descriptions
- Add the correct attributes to what you’re selling
- Listing quality score
- Etsy wants to show buyers items that they’re most likely going to purchase
- Etsy will look at clues as to what items your customer might like based on their previous buying, your shop habits, how your listing has historically performed, etc
- Reviews, clicks, favourites, replying to messages quickly and conversion rates are paramount to this.
- Recency
- Etsy helps new shops and new listings by implementing recency
- This is where new listings get a small boost so Etsy, and you, can see how shoppers react to it
- Customer & market place experience score (previously ODR)
- This is a big deal to the Etsy algorithm because they don’t want any negative vibes on their platform
- Your shop has a secret score
- Great reviews within the last 12 months, a completed about section and shop policies are all things that Etsy say helps
- They don’t want any cases, IP infringements or copyright strikes - these are all red flags to the Etsy algorithm
- Postage price
- I know this can be a bone of contention
- But, Etsy buyers have always said they’re more likely to buy if the postage is free or had a low shipping cost
- Items with free postage are shown to convert better, helping your listing quality score eventually
- This doesn’t mean it needs to eat into your profit - you just need to build it into your pricing strategy
- Language and translations
- Your main language should be the one that you list your items
- If you spoke another language Etsy prefers this to their AI translations
- Shopper habits - context specific ranking
- This is where cookies come into play
- It’s a nifty bit of AI that matches customers with what they want to see based on their previous buying and browsing behaviours
Now that you’ve got a clearer understanding of the Etsy algorithm you’ll see there are some things that are in your control and you can influence and others that you can’t.
Building your sales strategy around the Etsy algorithm will help you to get more views and visits to your shop, it will help improve your conversion rate and result in more sales.
We’ve got our free Listathon challenge starting 3rd June. I'm going to be teaching you how to list items in a way for you to get higher sales.
If you want to see how this works, then you need to join me in the Listathon challenge. You can sign up here www.handmadebosses.com/listathon
It's basically going to be a two-week challenge to get all of your ideas listed, done and created in a way that's going to make them sell and not just sit still.
Because at the end of the day, you're not making money if your products are just sitting there doing nothing.
If you'd prefer me to visually teach you this blog post, then you can watch it HERE.
Don't forget to check out more blog posts from Handmade Bosses, and follow us on social media!
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> If you're ready to increase your conversion rate on Etsy (NEWS FLASH! This is key to increasing your sales!), then check out my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate.
> If you plan to launch (or relaunch) an Etsy shop, then Boss, you need a roadmap! I've created one that will ensure your Etsy store is set up to make those sales in no time. Download the '30 Days To A Kick Butt Etsy Shop Launch Plan' here.
