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Steph Cole Lewis, founder of the handmade bosses answers the top 3 ways to optimise your listings on Etsy and your own website

Top 3 Ways to Optimise Your Listings

get more traffic target market and niche Nov 30, 2023

I wanted to talk to you about the top 3 ways to optimise your Etsy listings. This is looking ahead, as I write this we are well into Q4 so the Christmas orders will be coming in, I know a lot of my HBSA students have been getting their Christmas orders in from the beginning of September, but I know my target market will shop later so my sales have recently started to ramp up.

So today I wanted to just give 3 top ways to optimise your listings if:

  • You want more orders
  • If you are listing more products


Optimise your SEO 

Ensure you have great SEO and you've optimised your shop with the right keyword phrases, great descriptions, added attributes and materials that are all relevant for your shop to help you increase your sales. Check your (in order of priority): 

  1. Titles 
  2. Tags
  3. Attributes 
  4. Materials
  5. Descriptions
  6. Image alt text 

Your title and tags are absolutely paramount, make sure these are optimised with long tail keyword phrases. DO NOT use just one word tags, I can't tell you the amount of people I have worked with that have one word tags like t-shirt or gift. They are not working for you because the results are so high and you're lost in the competition.

For example, you have a tag called 'Gift', if you type this into Etsy search it will have something like 56 million results. Filter it down, get more descriptive and tailor it to your target market. 

The next things to look at is the beginning part of your description, your attributes and your materials. Make sure you have added these details accurately for your products, change them to suit your target market and niche.

Sprinkle some of your main keywords in your description - careful NOT to keyword stuff. 

Image alt text  is another great way to optimise your listings by adding your SEO along with the description.  

Make sure your keywords and descriptions are not misleading your customers, for example I get questions like -

  • I sell a particular design of t-shirt and I see that unicorn dress is a popular search term mine is sort of similar so can I use this? - NO, this is going to confuse customers. 
  • Should I be using Christmas keywords like, Christmas Gift for Mum, Christmas Gift for Sister? If I bounce this question back to you, are you searching in Etsy, Christmas gift for mum? or Do you have a general idea of what you want to buy?

Look at your products and think which are good for gifts, then make a few copies of the listing and keyword it differently, for example one focused on Christmas gifts, one  for Valentines day, Mothers Day, as that is only in March if you are in the UK. When considering how to keyword your products it's important to think about how your target market search.

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2. Pictures & Videos 

There has been a sharp rise in people buying when the listing has a video! It doesn't need to be anything to complicated, you could take a video of you holding your product, you could move it around and show your customers what it looks like from different angles. You may have some really nice photos of your items which is important but the video can show them parts of your items like the back and the sides which you can't see as well from a photograph. 

Top tips of your videos and images:

  • no blurred images - make sure they're clear
  • take in natural light 
  • avoid harsh lights that create too many shadows 
  • limit the amount of props - you don't want to distract from your product 
  • use modelled shots and lifestyle images

This will help elevate your images to looking professional. 


3. Tantalising Trio 

This is  your target market, branding and your product. These 3 elements need to work together if you want to make more sales.

  • Your target market will influence your branding and products
  • Your products will in turn influence your target market
  • Your branding will bring in the right target market who will buy the product 

If you are having a conversion rate issue or something isn't quite feeling right in your shop, LOOK at the Trio.

  • Who is your target market ?
  • What pictures pop to your customers?
  • hat does your target market need to know about the product before they are going to buy?

Answer these questions in your listings, not just in the FAQ's, I mean in the attributes, the titles, the description, your photographs. 


Steph xx


If you'd prefer me to visually teach you this blog post, then you can watch it HERE.

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> If you're ready to increase your conversion rate on Etsy (NEWS FLASH! This is key to increasing your sales!), then check out my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate.

> If you plan to launch (or relaunch) an Etsy shop, then Boss, you need a roadmap! I've created one that will ensure your Etsy store is set up to make those sales in no time. Download the '30 Days To A Kick Butt Etsy Shop Launch Plan' here.