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Steph Cole Lewis , founder of the handmade bosses smiles with joy. There is green text stating 'what should I sell?' with a picture of a shop selling handmade products and a sign saying 'buy, sell'

πŸš€ What should I sell in my handmade business? πŸ’°3 questions to ask

etsy 101 basics get more traffic social media and marketing May 21, 2024

🎧 Listen to this blog post as a Podcast instead 'What should I sell in my handmade business?'





Starting a new online handmade business comes with its fair share of challenges, particularly when entering a market as competitive as today's.

One of the first obstacles can be deciding what to sell in your handmade business. In todays blog I post 3 questions to ask yourself.

Is what you're selling profitable?

Look at your product catalogue, have you got a clear direction and focus with what you are selling? and is what you are selling profitable?

For example if you sell crochet cuddly toys and your making no money yet, you make crochet earrings and you're making a profit - this should be a big consideration when deciding what handmade products to sell in your business.

If you're at the beginning of your journey and you've got a few handmade product ideas in mind. Break it down by materials, time, equipment...which is going to make you a profit?



Be sure to choose a product you can make over and over and over again

You don't want to spend time creating a business, be 6 months or a year down the line and be sick of making your handmade products. You end up hating your business, not investing the time, energy or money into making it a success.

Making something with your hands that you love, that you still have excitement and enthusiasm for years down the line will help you build your dream profitable handmade business.

Make sure what you're passionate about your handmade products

You will need to market your items and talk about them for years to come so make sure you are passionate about it.

From the bottom of my heart, the shops I see succeed, time and time again are those who are invested and they're passionate about what they create and sell.




Psssst! I’m interrupting your blog post to bring you my best training…for FREE!

FREE 90 minute masterclass - How to make more sales in your handmade business in 7 days or less

πŸ‘‡ Click the button below and save your seat! πŸ‘‡





Without this passion your business will not inspire you or your target market. You'll not turn up day in day out, you'll not create that nurturing content on social media and you'll not make new and exciting products.

You need to be able to market and sell your products with passion. It's not enough to simply make products, add them to Etsy and wait for Etsy to drive the traffic to your shop. You might make a reasonably good turnover but, you'll not have the passion to drive you and keep it enjoyable.

We need to get better at driving our own traffic and bringing our own customers to our door.

Yes, we know Etsy bring us traffic and you can have a sustainable business doing this but, you need to keep really up to date, be ahead of the game and have your fingers well and truly in the Etsy pie.

Having a 2 pronged approach is the best way to do this.

1. Drive your own traffic to your handmade shop

2. Utilise the traffic already on Etsy

FREE Listathon challenge

We have our Listathon challenge starting 3rd June 2024 !! It's a completely FREE challenge where I'll teach you how to make sure Etsy is driving you traffic and how to market to your target audience. You can sign up for free CLICK HERE TO JOIN THE LISTATHON



πŸ₯³Do you want to learn more? We’ve got loads of resources to help you scale your handmade business:


Choose your own business adventure:

πŸƒI’m ready to start my business

Ready to jump in and start selling your products?

Let me guide you through the whole process so you can avoid spending unnecessary time, effort and energy on the things that don’t work! πŸ‘‰ Start here πŸ‘ˆ


πŸ‘€I want to be more visible and get more traffic!

Not seeing those sales? Lower than 100 views a month? Creating beautiful products but no-one is seeing them?

I've got you covered! Together let’s look at how we can start to get more eyeballs on your products without getting lost in the masses of google. πŸ‘‰ Start here πŸ‘ˆ


πŸ“ˆI want to scale and grow my business

You’re ready to create a machine. You’re ready to scale your business and make those sales whilst you sleep.

You have big ambitions for your shop and are ready to make serious boss moves towards them πŸ‘‰ Start here πŸ‘ˆ


Or start by exploring one of our libraries of info:

🎧 “How to be a Handmade Boss podcast” is the place to be. Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style episodes to grow your handmade business on Etsy, your own website and beyond. Click here to listen

πŸ“ΊOur YouTube channel is full of hundreds of super informative videos, with help and advice you can put into action straight away. 

πŸ–₯️More Blog Posts - Don't forget to check out more blog posts from Handmade Bosses 

πŸ’™ Instagram is where you need to be for top tips, and behind the scenes sneak peeks into how I run my 6 figure business 

πŸŽ‰Facebook Group - Join THE most supportive Handmade Bosses Maker Business (Etsy + Own Website) Help Group on Facebook there ever was, and connect with motivated, hive-minded people, just like you.

πŸš€Conversion rate masterclass -  If you're ready to increase your conversion rate on Etsy (NEWS FLASH! This is key to increasing your sales!), then check out my FREE 90 minute masterclass - The 3 Step System To Skyrocket Your Etsy Conversion Rate.

πŸ“šDo you know I also have a book? “How to be a Handmade Boss: Easily Sell your Crafts Online and Build a Successful Creative Business” is available on Amazon, grab your copy here.  

🎧 Listen to this blog post as a Podcast instead 'What should I sell in my shop' click here