First 4 Weeks on Etsy - Week 2Jun 01, 2022
If you haven't read week 1's blog post, then you can read it HERE, and do all of those tasks first before continuing with week 2.
I have made a PDF workbook for you to complete the tasks in, and you can download that HERE.
Last week, we started to do some work on your target market, but this week we're going to dig deeper.
1. Target Market
Last week we went into who your target market was NOT, and we started the opposite way around. This week, I want you to drill down exactly who your target market ARE.
We need to find out things like:
- What kind of jobs they have?
- Where do they live?
- What kind of age they are
- Whether they're male or female
- Who are they?
- What kind of person will buy your product?
- What kind of problems do they have in their lives?
- Do they have kids?
- Do they work part time or full time in their job?
Get focused with this, and drill down so much, so that if I were to bump into you in the street and I said 'tell me who your target market are' and you could answer me immediately.
2. Where Are They?
Once you've done your target market correctly, the next step is to find out where are they and where they hang out online.
I'm going to talk about Facebook groups specifically here. Let me give you an example.
If your target market are mums, you want to be going into some mum Facebook groups and join them.
They are full of your target market! Big companies spend £millions to get access to big groups of their target market, and we're just going to go to Facebook and join groups.
Make a list and write down where you will find your target market, and not just in Facebook groups. Think about online magazines, forums (Mumsnet), mum and baby magazine, but it's easier to do all of this on Facebook groups.
3. Post In Groups
The next step is to post a picture of your item in the group.
Don't post links as some admins may get annoyed at this, just go into the Facebook groups that you have found and joined, and post a picture of your item and ask "how would you search for this?".
You can ask for other feedback too, like "what do you think of the colour?" etc.
But we really want to understand how our target market searches for something.
So let's say on Etsy you have lots of sheep (AKA your target market), the entire idea of SEO (Search Engine Optimisation) is to heard your 'sheep' to your listing. You are the shepherd.
The quickest way to start doing this is to analyse the sheep. What makes them go to your listing instead of someone else's listing?
So, post your item in the Facebook group and ask "what words would you use to search for this?".
You may be surprised, because depending on where you are from around the world, you are going to be searching for things in a different way. A bath bomb is now a bath fizzer, a jumper is now a sweater etc.
You can get the answers directly from horses mouth. This is such an underused tool that we have at our disposal, and it could make your business if done correctly.
Give yourself 3-4 days to do this properly.
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4. Free Tools
Whilst you're waiting for the feedback from the Facebook groups to come back to you, go and take advantage of free tools that are out there for search purposes.
My favourite is Erank and I would highly recommend going and getting a free account with them.
There is also Marmalead, Google, and there's a paid (roughly $10) Google Chrome plugin called Keywords Everywhere (this is incredible!).
But, go and take advantage of all the free tools out there, and have a play around with them.
At the very least go and get a free account with Erank, it's a great tool for beginners.
5. 2 Reasons To Buy
I'd like you to think of 2 reasons why your target market would buy your product.
Think of 2 occasions. Is it Valentine's Day, Mother's Day, for a housewarming gift, or a birthday?
It doesn't have to be an occasion, it could be a gifting reason, for a specific date of the year, or even as a specific use (such as soap - use it to wash or it could be a gift).
Once you've got your 2 reasons, post them in the Facebook groups that you found and joined earlier.
So, not only ask your target market "what would you search for when looking for this item?", but also "why would you buy this item?".
And that's your tasks for your second week on Etsy.
I'd love to know how you're finding the course so far, where about's you're up to, if you've had any 'A-HA!' moments. Let me know in the comments below.
And if you'd like to watch me visually teach this blog post, then you can watch it on my YouTube channel HERE, and don't forget to like and subscribe while you're over there so that you never miss out on incredibly valuable video content again.
When you're ready, head to week 3 of your First 4 Weeks on Etsy mini course.
Don't forget to check out more blog posts from Handmade Bosses, and follow us on social media!
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