About Steph
Free Resources
Work With Us
Results We Get
Join the HBSA Waitlist

Welcome

The Handmade Bosses Blog

The world really needs those special creations that only YOU bring to life. Grab your notebook, and let’s grow your business!

Must Reads

Etsy’s 2025 Updates: What Handmade Sellers Need to Know (And Why Yo...

💛 Welcome to the Listathon - Let’s Get Those Listings Working for You

How to Get Your First 100 Email Subscribers in Just One Weekend

Categories

Let us know what you are you looking for!

Starting a handmade business

Make more Sales

Maker mindset

Etsy 101 basics

Branding

Productivity and time

Target market and niche

Pricing and financials

Get more traffic

Product imagery

Wholesale

Technology to grow your business

Social media and marketing

Customers and reviews

HBSA Student Interviews

How To Find Your Target Market's Pain Points

This blog post is the first part of a 2 part series all about target market. You can find the second part HERE.

In today's blog post, I'm talking about your target market's pain points. 

I don't kno...

Read More >
When To Say No To A Craft Fair

I've done my fair share of craft fairs in the past and more often than not, they were a complete waste of my time. This was useful to me and lead me to change everything over to online selling because...

Read More >
1 2 3

Steph Cole-Lewis

Handmade business strategist and coach

Steph is a top 0.1% Etsy seller and published author that has helped over 75,000 handmade business owners with her weekly tips and tricks and over 600+ creative business owners in her coaching programmes and 1-1 work. She's worked with clients across all niches and specialises in helping people start, run and scale their business to a 6-figure level. Steph doesn't want you to focus on "hacks and gimmicks" and the latest "shiny thing you have to focus on" but instead wants to help you build a sustainable and long-lasting legacy business.

Categories

branding ecommerce world updates etsy 101 basics get more traffic happy customers make more sales maker mindset pricing and financials product imagery productivity and time social media and marketing starting a handmade business target market and niche technology to grow your business wholesale

Most Recent Posts

How to Get Your First 100 Email Subscribers in Just One Weekend
Why Handmade Sellers Who Skip Email Marketing Leave Thousands on the Table
Why More Etsy Listings Won’t Fix Your Sales Problem